by Alan Zimmerman : Business to Business Marketing Management: A Global Perspective

ISBN : #1138680761 | Date : 2017-09-27

Description :

PDF-5d3cc | Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2… Business to Business Marketing Management: A Global Perspective

Business to Business Marketing Management: A Global Perspective by by Alan Zimmerman

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