by Scot R Wheeler : Architecting Experience: A Marketing Science and Digital Analytics Handbook (Advances and Opportunities with Big Data and Analytics)

ISBN : #981472565X | Date : 2016-01-30

Description :

PDF-00d04 | In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the per… Architecting Experience: A Marketing Science and Digital Analytics Handbook (Advances and Opportunities with Big Data and Analytics)

Architecting Experience: A Marketing Science and Digital Analytics Handbook (Advances and Opportunities with Big Data and Analytics) by by Scot R Wheeler

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